Arrival · 05/15
A visual voice worthy of radical impact.
Defining the visual system for a UK-based EV startup reimagining B2B vehicles and public transportation at a global scale.
- Client
- Arrival
- Year
- TK
- Role
- Brand identity · Visual system
- Scope
- Brand book · Modular grid · Visual language
This wasn’t about polish for polish’s sake. It was about giving form to a belief.
The project
Translate Arrival’s mission of RADICAL IMPACT into a visual system that could move as fast and as boldly as the ideas behind it — anchored by a brand book built to generate momentum.
The challenge. Arrival wasn’t just launching products — it was reinventing how they’re made. That level of transformation demanded a visual language that could hold activism and optimism, urgency and imagination, at the same time.
Our approach. The visual language was born from the method of making itself. Inspired by constant iteration and adaptive systems, we developed a modular grid that echoes how computers interpolate data — building meaning block by block.
04 · The result
Not just electric. Transformative.
Flexible, dynamic and purpose-driven, the system evolves with the brand — inspiring belief while grounding the vision in something tangible and actionable.
Credits
CCO: Adrian Nyman · Art director: Jack Grafton
