lululemon / Brand systems
Reimagining a 25-year-old icon as art.
The project aimed to refresh Lululemon’s visual language by introducing an illustration library that aligns with the brand’s evolving philosophy.
Independent by design.Scroll to explore ↓
A point of view. Put to work.
Independent minds. Singular brands.
We’re supermorebetter, an independent brand and creative studio based in Portland, Oregon. We work with national brands on strategy, identity, campaigns and creative direction—turning a clear point of view into work people feel.
Brand strategy / Visual identity / Campaigns / Creative direction
In good company
Selected work01—04
Nike / Campaign
Making the return to school feel like a return to movement.
Back to Sport was built around a simple truth: the return to school is really a return to movement.
Jordan / Campaign
Launching a silhouette that had to earn its name.
We partnered with Nike to help launch the Jordan Mars 270, a silhouette that blends heritage and future-forward design into a single, unmistakable form.
The risk is the reward.
If it feels safe, it’s probably not special.
Driven by insights, designed with instinct.™All work.
41 projects. 2013—present.
Brand systems
11 projectsIdentity, design systems and guidelines built to flex.
Lululemon ManifestoBrand systems
Lululemon Run IDBrand systems
Arrival EV — Brand Visual VoiceBrand systems
NBA2K Brand StrategyBrand systems
Hall of FlowersBrand systems
ExpensifyBrand systems
Samsung Bixby — Endless PossibilitiesBrand systems
Art of SportBrand systems
Converse One BoxBrand systems
CYLO Urban BikeBrand systems
Forest PondBrand systems
Lululemon Run IDBrand systemsArrival EV — Brand Visual VoiceBrand systemsNBA2K Brand StrategyBrand systemsHall of FlowersBrand systemsExpensifyBrand systemsSamsung Bixby — Endless PossibilitiesBrand systemsArt of SportBrand systemsConverse One BoxBrand systemsCYLO Urban BikeBrand systemsForest PondBrand systemsCampaign
22 projectsIdeas and campaign platforms made to move people.
Nike Back To SportCampaign
Jordan Mars 270Campaign
Arrival — The VanCampaign
Nike Holiday 2025Campaign
Nike Air Max Day Campaign 1Campaign
Nike Air Max Day Campaign 2Campaign
Nike Just Do It CampaignCampaign
Nike SustainabilityCampaign
Nike x NWSL Jersey LaunchCampaign
Beats Line & FriendsCampaign
NIKE FORCE AF1Campaign
Jordan Paris Saint- GermainCampaign
THE NORTH FACE VECTIVCampaign
Beats Fit Pro 2 Social CampaignCampaign
Nike SneakerbootsCampaign
The North Face Icons of ExplorationCampaign
Nike College Football PlayoffsCampaign
AKG CampaignCampaign
Nike NA Football VU3Campaign
Nike Air Max CampaignCampaign
Nike Holiday CampaignCampaign
Superbowl LIVCampaign
Jordan Mars 270CampaignArrival — The VanCampaignNike Holiday 2025CampaignNike Air Max Day Campaign 1CampaignNike Air Max Day Campaign 2CampaignNike Just Do It CampaignCampaignNike SustainabilityCampaignNike x NWSL Jersey LaunchCampaignBeats Line & FriendsCampaignNIKE FORCE AF1CampaignJordan Paris Saint- GermainCampaignTHE NORTH FACE VECTIVCampaignBeats Fit Pro 2 Social CampaignCampaignNike SneakerbootsCampaignThe North Face Icons of ExplorationCampaignNike College Football PlayoffsCampaignAKG CampaignCampaignNike NA Football VU3CampaignNike Air Max CampaignCampaignNike Holiday CampaignCampaignSuperbowl LIVCampaignExperiential
6 projectsSpaces, activations and experiences people walk into.
Digital & UX
2 projectsInterfaces and product experiences with a point of view.
Lululemon ManifestoBrand systemsNike Back To SportCampaignJordan Mars 270CampaignSamsung Bixby 2.0Digital & UX
Lululemon Run IDBrand systemsArrival — The VanCampaignArrival EV — Brand Visual VoiceBrand systemsNike Holiday 2025CampaignNike Air Max Day Campaign 1CampaignNBA2K Brand StrategyBrand systemsNike Air Max Day Campaign 2CampaignHall of FlowersBrand systemsNike Just Do It CampaignCampaignExpensifyBrand systemsNike SustainabilityCampaignNike x NWSL Jersey LaunchCampaignBeats Line & FriendsCampaignSamsung Bixby — Endless PossibilitiesBrand systemsNIKE FORCE AF1CampaignNike Traz PowellExperiential
Jordan Paris Saint- GermainCampaignTHE NORTH FACE VECTIVCampaignBeats Fit Pro 2 Social CampaignCampaignNike SneakerbootsCampaignThe North Face Icons of ExplorationCampaignArt of SportBrand systemsNike College Football PlayoffsCampaignModular & Sustainable Event SystemExperiential
Converse One BoxBrand systemsNike Chicago Marathon 2018Experiential
AKG CampaignCampaignNike NA Football VU3CampaignNike React House of GoExperiential
CYLO Urban BikeBrand systemsConverse By YouDigital & UX
Forest PondBrand systemsNike Air Max CampaignCampaignNike Chicago MarathonExperiential
Nike Chicago Marathon 2019Experiential
Nike Holiday CampaignCampaignSuperbowl LIVCampaign
Nike Back To SportCampaignJordan Mars 270CampaignSamsung Bixby 2.0Digital & UXLululemon Run IDBrand systemsArrival — The VanCampaignArrival EV — Brand Visual VoiceBrand systemsNike Holiday 2025CampaignNike Air Max Day Campaign 1CampaignNBA2K Brand StrategyBrand systemsNike Air Max Day Campaign 2CampaignHall of FlowersBrand systemsNike Just Do It CampaignCampaignExpensifyBrand systemsNike SustainabilityCampaignNike x NWSL Jersey LaunchCampaignBeats Line & FriendsCampaignSamsung Bixby — Endless PossibilitiesBrand systemsNIKE FORCE AF1CampaignNike Traz PowellExperientialJordan Paris Saint- GermainCampaignTHE NORTH FACE VECTIVCampaignBeats Fit Pro 2 Social CampaignCampaignNike SneakerbootsCampaignThe North Face Icons of ExplorationCampaignArt of SportBrand systemsNike College Football PlayoffsCampaignModular & Sustainable Event SystemExperientialConverse One BoxBrand systemsNike Chicago Marathon 2018ExperientialAKG CampaignCampaignNike NA Football VU3CampaignNike React House of GoExperientialCYLO Urban BikeBrand systemsConverse By YouDigital & UXForest PondBrand systemsNike Air Max CampaignCampaignNike Chicago MarathonExperientialNike Chicago Marathon 2019ExperientialNike Holiday CampaignCampaignSuperbowl LIVCampaign