Jordan · 09/15
Launching a silhouette that had to earn its name.
Campaign visuals for the Jordan Mars 270, created in partnership with Nike.
- Client
- Jordan
- Year
- TK
- Role
- Campaign visuals · Art direction
- Scope
- Key visuals · Graphic treatments · Digital and social
Evolution, not nostalgia.
The project
Create campaign visuals that honor the legacy while pushing the energy and attitude of what’s next — designed to live across digital and social platforms.
The challenge. The Mars 270 blends heritage and future-forward design into a single form. A hybrid has to honor Jordan Brand’s legacy without leaning on it.
Our approach. We pulled from the collision of performance and street culture: bold compositions, expressive color and graphic treatments that amplify motion and presence. We treated the shoe as both artifact and attitude, spotlighting its hybrid DNA and oversized Air unit as symbols of evolution.
04 · The result
Loud without shouting.
Work that balances clarity with impact — rooted in Jordan Brand’s iconic past, but firmly focused on where the culture is headed next.
