Nike · 11/15
When asked to work on Air Max Day, one never says no.
Initial process and concept development with Nike’s internal brand design team.
- Client
- Nike
- Year
- TK
- Role
- Concept development · Visual language
- Scope
- Storytelling · Concept · Campaign visual language
Deep storytelling starts before the first layout.
The project
Join the initial process and concept development, working closely with the internal Nike brand design team.
The challenge. Air Max Day carries incredibly deep stories. The challenge at the start of any year is finding the shape that can hold them.
Our approach. Together we helped shape the storytelling and the visual language that became the final campaign.
04 · The result
The foundation the final campaign was built on.
A shared storytelling and visual language, developed side by side with Nike’s team.
