Nike · 15/15
Making innovation visible.
Performance with purpose — turning waste into innovation at global scale.
- Client
- Nike
- Year
- TK
- Role
- Creative direction · Visual storytelling
- Scope
- Product photography · CGI · Motion
A clear, cinematic “made-from” story.
The project
Visualize the transformation from waste to kit — in a way that feels both credible and inspiring.
The challenge. Since 2010, Nike’s commitment has helped divert billions of plastic bottles from landfills, transforming recycled material into high-performance yarn for elite football kits. It’s a transformation nobody gets to see.
Our approach. The jerseys were shot practically, grounding the work in reality, while CGI bottles rise, swirl and assemble around them — forming the kit in real time. The idea extended beyond a single image into motion, letting the message unfold with clarity and emotion.
04 · The result
Moving performance, and the planet, forward.
The contrast between tactile product photography and expressive motion elevates the story — showing how thoughtful design and material choices can do both.